REBECCA
rOMERO
From Ideas to Impact
My portfolio showcases a range of content writing services that have helped my clients elevate their brand, captivate audiences, and generate real business growth.
Howdy, y'all!
I'm Rebecca Romero, a lifelong Texan and writer, in that order. With over 13 years of content writing and digital marketing experience in financial services, healthcare, dentistry, small businesses/startups, and education sectors, I offer a full menu of creative and corporate writing services, including:
- Copywriting and content creation such as websites, blogs, eBooks, social media posts, etc.
- Marketing strategy development
- Website design, copywriting, and maintenance
- Data analysis and reporting
- Video production including research, scriptwriting, storyboarding, simple animation, and editing.
Give me a holler and let's talk about how we can bring your vision to life.
Content Showcase: The Liquidity Report
In 2021, a SaaS startup in the alternative assets sector conducted a survey on a new target market to refine their sales approach. Upon reviewing the results, I identified its significance to our existing wealth manager demographic.
As the senior content manager, I crafted a marketing strategy to establish the company as a data-driven authority in the alternatives sector. In addition to managing the campaign, I wrote and provided design direction for :
- The Ben Liquidity Report™, a magazine-style industry report.
- A hub landing page on the company website.
- Three fully optimized blogs :
- How Can Wealth Managers Improve Client Satisfaction?
- Survey Reveals Four Types of Alternative Asset Investors
- Surprising Reasons Why Alternatives Investors Seek Liquidity
- A five-part email campaign designed to warm up existing wealth advisor contacts, resulting in the highest open rates and CTRs of our 2021 campaigns.
Rebecca elevated our national research into a comprehensive omnichannel thought leadership initiative. Her strategy encompassed diverse content formats, and our industry report was even cited by the Wall Street Journal. Her data-driven approach targeted key audience personas, offering them valuable insights and positioning [company] as a thought leader in the alternative assets idustry.
- Shileen Weber, VP of Marketing
Content Portfolio
Activating Technical Content for Wider Audiences
Vibrant, Compliant, Optimized Website Copy
I've written engaging, relevant content for dozens of websites throughout my career, always with an eye toward user experience and SEO best practices. Some recent highlights include:
- Brand-new website for a financial services provider for members of the U.S. military
- Local microsites for 60+ of their franchise offices in the U.S. and overseas
Explainer Videos for Financial Advisors
While managing a content library for 500+ advisors, I created two explainers to help make the case for increased video content.
Based on the success of the videos on social media, our CMO approved additional budget to upgrade video equipment.
Marketing Campaign Management
I've designed and executed numerous omnichannel campaigns, collaborating with internal stakeholders and external vendors. Notably, I helmed an award-winning campaign supporting U.S. Coast Guard families in 2019 that built invaluable positive brand awareness.
Social Media Management & Training
I've created a wealth of social media content and managed brand accounts on LinkedIn, Twitter, YouTube, Facebook, and Instagram since 2016.
I've also created three training courses designed to help executives and financial professionals use social media wisely and compliantly.
